About Us
A Commitment
to Family Legacy
About Plus Advisor
Guided with Clarity, Carried with Care.
PLUS Advisor is a family office and advisory firm based in Indonesia, working with individuals and families across borders. We support those navigating complexity with clarity and due care, where decisions carry weight and unresolved matters as much as outcome.
As a family office, we bring together the many dimensions of wealth, including financial, structural, and generational considerations, into a more considered whole. Each element is approached in relation to one another, forming a direction that is coherent, deliberate, and quietly assured.
Through time and careful coordination, we support families in moving forward with intention. We help preserve stability, maintain continuity, and carry forward what matters across generations.
Leadership
Priskilla Lusina
Priskilla Lusina's work is rooted in a simple belief: that wealth, when guided with care, becomes more than accumulation—it becomes continuity, meaning, and responsibility carried forward.
Priskilla approaches wealth management as a deep personal journey, shaped by trust, understanding, and ethical stewardship. Working closely with families, she ensures that each decision is taken with clarity and intention. Today, as CEO and founder of PLUS Advisor, she extends this philosophy into a broader, more integrated approach that reflects the evolving needs of those she serves.
In her individual capacity, Priskilla is a licensed Individual Investment Adviser (Penasihat Investasi Orang Perseorangan) registered with Financial Services Authority of Indonesia (OJK), a member of FPSB Indonesia, and a Certified Financial Planner (CFP). Her professional path, built through years of experience and reflection, led to the founding of PLUS Advisor—an expression of her values, grounded in integrity, clarity, and a long-term commitment to families and their continuity.
Her recent recognition as the "Top Wealth Management Service Provider in APAC 2024", awarded by Financial Service Review, reflects the trust she has cultivated over time. For Priskilla, true success is not defined solely by growth, but by the ability to live with a peaceful mind. This belief continues to shape PLUS Advisor's family-first approach, where every step is guided with care, offering continuity, quiet confidence, and a thoughtfully assured experience.
About Her
Accountable. Responsible. Reliable. Talented. No-nonsense. Thoughtful. Kind-hearted. These are just a few qualities that describe Priskilla, whom I've known since her days at Citibank. Her rapid career progression reflects her integrity and passion for helping and guiding people like me, and many others, who aren't well-versed in financial management. Now, as she builds her own business, it's clear her drive remains unwavering. I deeply respect her. Meeting Priskilla has been a blessing. With patience and care, she helped me recover after a significant investment loss. I firmly believe that with her steadfast faith and hard work, Priskilla will lead PLUS Advisor into a future filled with blessings.”
Mr. J.T. |Business Owner
The greatest glory in living lie not in never failing, but in rising every time we fell.
- Nelson Mandela
Our advisory approach is guided by clarity, structure, and a long-term perspective. Working hand in hand with families, we move through a considered process—where priorities become clear, direction finds alignment, and decisions are taken with a sense of confidence that is both steady and assured.
Mindset, Analysis,& Planning Approach
We begin by working hand in hand with each family, understanding the values that guide their decisions, the priorities they hold, and what they seek to carry forward. Through this process, a shared perspective is formed so that every step ahead is aligned with intention and clarity.
From there, we take a careful and independent view of the present, reviewing existing structures, assets, governance, and potential risks. Each element is considered in relation to one another, allowing us to develop a clear and grounded understanding of the family's current position.
With this foundation, we continue to work hand in hand in shaping a clear direction, integrating structural, governance, and asset considerations into a cohesive framework. Each advice is made with due care, ensuring it remains adaptable, considered, and aligned with continuity over time.
- Working hand in hand with families in overseeing assets, investments, and financial records—ensuring each element is understood, well maintained, and aligned with a broader direction.
- Providing considered advisory on tax matters, business evolution, and investment decisions, with each recommendation shaped by both present needs and long-term implications.
- Supporting families in planning ahead, so what has been built may be carried forward with clarity, intention, and lasting value across generations.
STAR Value
Sustainable, Trustworthy, Accountable, and Reliable
Sustainable Framework of Wealth Management
At Plus Advisor, our commitment to a sustainable approach forms the foundation of our STAR Value. We understand the importance of nurturing your family's well-being for generations to come, while helping you build a legacy that will be cherished by your loved ones. Our dedication extends beyond financial advice. We are committed to delivering quality, integrity, and lasting value in every aspect of your financial journey.
Trustworthy with Years of Reputable Experience
Trust is the cornerstone of our STAR Value. Backed by years of experience and a proven track record, we have established ourselves as trusted stewards of our clients' financial aspirations. Count on us to guide you through every stage of your journey, ensuring that each decision is made with your best interests at heart.
Accountable and Transparent Access for Both Sides
Accountability and transparency rest at the heart of our approach. Just like the comforting embrace of a family, we foster open and honest communication. Our commitment is to provide you with a clear, unobstructed view of your journey as well as quality insights and guidance that enhance your overall quality of life.
Reliable to Achieve Common Goals and Benefits
Reliability forms the essence of our STAR Value. We're not just advisors; we're your partners in this family-centric voyage. Together, let's strive to achieve shared goals and reap mutual benefits, ensuring your family's enduring success while enhancing the overall quality of your life.
Integrity, Compliance, and Confidentiality
At PLUS Advisor, integrity underpins every aspect of our work. We operate in alignment with applicable laws and regulations, prevailing professional standards, and principles of good governance, ensuring that each engagement is conducted with accountability, transparency, and due care.
Compliance is embedded within our processes and decision-making, not merely as an obligation, but as a disciplined approach to safeguarding the interests of the families we serve and maintaining the trust placed in us.
Confidentiality is upheld as a fundamental responsibility. All information entrusted to PLUS Advisor is handled with strict discretion and protected through appropriate internal controls and protocols designed to preserve its confidentiality and integrity.
Access to confidential information is limited to authorized parties on a need-to-know basis, ensuring that confidentiality remains secure. Through this commitment, we provide an environment where privacy is respected and where clients may proceed with clarity and confidence.
